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By telling compelling stories through film, companies like Hitachi, the Ritz-Carlton, and Honda are able to engage consumers and communicate with them in a more personal and powerful way.   

Join the Jacksonville American Marketing Association (JAMA), for a special half-day event focusing on why story is so critical. Speakers include   American Honda Motor Co.’s Barbara A. Ponce, Producer and Filmmaker Natalie Halpern and Certified Business Coach and Character Counts! Executive Director Florence Haridan. 

DIFFERENTIATION 

In an ever-changing and crowded marketplace, story is the one unique element companies can use to differentiate themselves. The Power of Story will focus how brands and organizations use story to find their unique voice and provide audiences with inspiring content. 

"Story is important because it connects humanity. We listen, learn and grow from storytelling."  Barbara Ponce, American Honda Motor Co, Inc.

BARBARA PONCE, AMERICAN HONDA MOTOR CO., INC.  

JAMA’s keynote speaker is Barbara Ponce, Manager of Corporate and Diversity Advertising, American Honda Motor Co., Inc. Ponce led the production of the automaker's "Dream the Impossible" documentary film series.  The films use the talents of Oscar-nominated and award-winning filmmakers to celebrate scientists, racecar drivers, visionaries and athletes who have had the courage to turn failure into success, and transform dreams into a better future.  Ponce has over 15 years experience in automotive marketing.  Currently, she oversees strategic planning, creative development, media plans, digital and social media, sponsorships and experiential marketing.  Ponce received a degree in English from California State University. Watch the latest film in the series (and see all the films) in http://dreams.honda.com/trailers/the-undying-dream/

NATALIE HALPERN, AWARD-WINNING PRODUCER

Natalie Halpern is an award-winning producer at Natalie Halpern Productions, creating films and Web videos that capture the immeasurable capacity of the human spirit and communicate the passion and values behind nonprofits, government agencies, and corporations such as the Nielsen Company, the MS Society of Northeast Florida and the Amelia Island Tourism Development Council. http://www.nataliehalpern.com

STORYTELLING WORKSHOP LED BY FLORENCE HARIDAN

Power of Story attendees will also have the opportunity to participate in a special storytelling workshop with Florence Haridan, the Executive Director of Character Counts!  The interactive workshop will expose the unique elements of a story and the secrets behind applying the magic of storytelling to successfully marketing your organization, internally and externally.  She is a certified coach, responsible for bringing change to our community. Past professional experiences include serving as an executive at Citibank and as a creative Director on Madison Avenue. http://www.gathernow.com

AMAZING DEAL!!!

JAMA’s special half-day program featuring Barbara Ponce, Natalie Halpern and Florence Haridan will take place from 9:00am to 1:00pm July 12 at the Jacksonville Main Public Library Conference Center, located at 303 North Laura Street, in Downtown Jacksonville. 

Thanks to our generous speakers and sponsors, this half-day event includes breakfast and lunch all at a cost of only $50 for non-members and $20 for JAMA members!!  Early bird discounts available until Friday, July 8.

We will post more info as it comes, but get your tickets now because you are not going to want to miss this wonderful experience!!!